The Course is designed for Executives, Managers, General Managers and Business Entrepreneurs / Owners who are engaged in manufacturing or supplying Industrial Products to their relevant process industries.
The course is also beneficial for the learners who have just completed their graduations and would like to join industrial marketing field and the professionals who are already working in Industrial Marketing departments but would like to extend their skills in order to implement advanced industrial marketing strategies.
The content of course is presented in details in order to provide knowledge about multiple factors involved in the Industrial Marketing and the learner can refer to the content in details as and when required in their practical career.
Industrial Marketing, also known as business-to-business (B2B) marketing. The industrial products and services are classified into three broad groups:
This course provides learners the in-depth knowledge about Industrial Marketing System Concept and Characteristics, Industrial Markets, Industrial Buying Behavior, Strategic Industrial Marketing, Marketing Research, Industrial Products and Services, Pricing of Industrial Products, Channel Design and Management, Channels of Distribution, Sales Promotion, Publicity, Public Relations, Direct Marketing, Personal Selling, Advertisement and The Concept of Strategy.
Chapter 1) Industrial Marketing System: Concept and Characteristics
Chapter 2) Industrial Market
Topic Covered:
Chapter 3) Industrial Buying Behavior
Topic Covered:
Chapter 4) Strategic Industrial Marketing
Topics Covered:
Chapter 5) Marketing Research
Topics Covered:
Scales of Measurement
Chapter 6) Industrial Products and Services
Topics Covered:
Chapter 7) Pricing of Industrial Products
Topics Covered:
> Introductory Stage Pricing Strategy
> Penetration Strategy
> Skimming Strategy
> Growth Stage Pricing Strategy
> Maturity Stage Pricing Strategy
> Decline Stage Pricing Strategy
> List price
> Trade Discounts
> Cash discount
> Quantity Discounts
Chapter 8) Channel Design and Management
Topics Covered:
Chapter 9) Channels of Distribution
Topics Covered:
> Geographical Distribution
> Size
> Intermediary Characters
> Mixed Channels
Chapter 10) Sales Promotion, Publicity and Public Relations, Direct Marketing
Topics Covered:
Chapter 11) Personal Selling
Topics Covered:
Chapter 12) Advertisement
Topics Covered:
> Establishing the objectives of communication
> Determining the promotional budget
> Developing message strategy
> Media selection
> Evaluating the Promotion
> Reaching Inaccessible Places
> Improve Sales
> Reduce Cost
Chapter 13) The Concept of Strategy
Topics Covered:
Terms & Conditions:
Following are standard terms and conditions necessary to be reviewed, understood and agreed by the learners to proceed further for the enrollment: –
In case of any technical issue or error learners can send an email to certificate@virtuouslearningcertification.com
Privacy Policy:
The contact details provided by the learners Name, Email Address, National Identity Card Number, Country of Residence are taken strictly for the Virtuous Learning Certification own use only and kept strictly confidential not disclosed to any third party.
The purpose to take the National Identity Card Number, Country of Residence at the time of Enrollment is the unique type of Virtuous Certificate which shows these both information together with the Learner’s name, it makes certificate identical and traceable with the Learners when its represented by them to anyone.
Terms & Conditions of Virtuous Honorary Membership:
The Virtuous Honorary Membership is offered to the Professional who have Two Year experience in any same field.
The Honorary Members will be able to have Free Virtuous Certified Professional Certificate in relevant Profession.
The Certified Professional Certificate is verifiable from the Virtuous verification system as per instructions stated at bottom of the certificate.
The Honorary Members will be Free Enrolled to all Virtuous Courses (Ongoing & Upcoming).
The Honorary Members will be able to Attempt the Free Exams for all Virtuous Courses to obtain Certificate of Achievements as much as they want.
It is mandatory to submit the required documents with the Honorary Membership application.
The all above benefits are only available if the Honorary Membership application will be approved by the Virtuous Learning Certification.
The Membership Fee £ 1 (GBP 1, Non-Refundable, Inclusive of all Taxes) is Charged for the Member’s Authentication purpose only.
The Fee is only acceptable online by fully secured payment system Powered by Stripe integrated with Virtuous Learning Certification website.
Privacy Policy:
The contact details provided by the learners Name, Email Address, National Identity Card Number, Country of Residence, Company Name and Designation are taken strictly for the Virtuous Learning Certification own use only and kept strictly confidential not disclosed to any third party.
The purpose to take the National Identity Card Number, Country of Residence at the time of Enrollment is the unique type of Virtuous Certificate which shows these both information together with Honorary Member’s name, it makes certificate identical and traceable with the Honorary Members when its represented by them to anyone.
The documents uploaded by the Honorary Members at time of Application i.e Picture, Proof of Identity and Proof of Experience is obtained to ensure the Honorary Member’s existence, authenticity of the application and to ensure the Honorary Membership applicant have the minimum required experience to qualify for the Honorary Membership.
